Ladies and Gentleman; Yahoo! Web Analytics
We probably all knew this was coming since Yahoo! purchased IndexTools, but now it’s official. Yahoo has launched Yahoo! Web Analytics. I’ve been using IndexTools for what must be five years now. Before that, I was all about WebTrends as well as a short stint with Urchin. Having explored a variety of other tools I [...]
Read MoreWhile eBay Stumbles Off, I Might Stumble Back… Upon StumbleUpon
eBay wants to get rid of StumbleUpon, but do StumbleUpon’s recent service announcements make the service more attractive to the users? And can they attract the millions of users they’ve lost in the last year?
Read MoreAnother reason to get on line
Through WebProNews today I learn that on line advertising spend in the UK is now greater than television advertising. On line advertising spend reached £2.8 billion in 2007, an increase of 40%, with TV advertising registering £2.4 billion. The figures, from the latest annual Ofcom report into the communications industry, show just how important the [...]
Read MoreFaceparty Activates Self Destruct
Social networks are attractive in business because, like TV, they have a captive audience. A captive audience about who a lot is known. Age, gender, location, hobbies, interests, sexual preference, musical preference, favourite TV shows, films, books; you name it. So what do Faceparty do when faced with a bit of legislation? They cull hundreds [...]
Read MoreYahoo Takes on Google Analytics
Just over a month ago I received an e-mail from IndexTools to let me know, as a customer, that the company was to be acquired by Yahoo. I’ve been a consistent user of IndexTools for a good few years now, having discovered the tool whilst evaluating analytics vendors for my previous company, so it was exciting news to [...]
Read MoreYahoo Sucker Punches Microsoft
I had to laugh when I read the news on the BBC site this morning that Yahoo and Google have teamed up in an advertising trial. For two weeks, Google will serve 3% of Yahoo’s ads. The article doesn’t mention which ads – I’m presuming pay-per-click ads on search results. The move is clearly intended to fend [...]
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